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Advertising and commercial disclosure

How we make money, and how we label it so you always know what you are reading.

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How Naija Playbook is funded

Naija Playbook is free to read. It is funded by sponsorship and advertising. The 18+ Betting Desk is commercially supported by Goka.

How we label commercial content

  • Sponsored placements carry a "Sponsored" label and, where they relate to betting, an 18+ label.
  • Commercial and affiliate links carry rel="sponsored" and are never presented as independent recommendations.
  • Articles that include commercial links show a disclosure at the top of the article.
  • Betting-related commercial content appears only in the Betting Desk, never in general football coverage.

Editorial independence

Our editorial policy sets out how stories are chosen, checked and corrected. Under that policy, commercial partners do not choose our football stories, do not approve match analysis before publication and are not given rankings or praise in exchange for payment.

Advertising

If we run display advertising, adverts will be clearly separated from editorial content and labelled. We do not accept advertising that promotes betting as a way to make money or targets under-18s.

Sister websites

Naija Playbook is part of a small group of websites. We do not copy or rewrite their content, and we only link to them when they genuinely help you finish a task.

Questions

If you think something is not labelled clearly, email hello@naijaplaybook.com.